Your LinkedIn profile is a critical driver of your potential to engage well on LinkedIn and succeed on the platform.
LinkedIn continues to gain strength as a personal branding platform. It’s an excellent means of increasing your visibility, trust, and authority.
Your LinkedIn profile will likely be the first or second entry on page one of the Google returns when people search for you online.
And, “While you’re reading this, someone is searching LinkedIn for the services you provide…LinkedIn allows you to control what they discover about your strengths, and more importantly, about your brand,” says William Arruda, writing for FORBES.
The extra power of having your photo in your profile
One of the most significant factors in your profile is your photo. It’s a primary means of creating a powerful visual impression.
“Your profile is a chance to remind people that there is a living, breathing human being behind your online persona. Statistics show that LinkedIn members with a photograph receive far more engagement — 21 times more profile views and nine times more connection requests,” according to LinkedIn Content Marketing.
“…Taking a few simple steps to improve the quality and polish of your photo on LinkedIn can go a long way toward sending the right signals to anyone who happens across you on the platform.”
Using your photo and banner to attract more attention
In the accompanying video, I’ll show you how to make your LinkedIn profile stand out through your photograph and the associated banner at the top of your profile page.
It’s well known that faces attract human attention. When you post or comment on LinkedIn, your photo is prominent in your tagline which appears at the top of every post or comment you make.
You’ll notice that some users already have a circle outline around their photo and a solid color behind their image. Adding this to your profile photo makes your photo stand out and it’s easy to do.
I’ll show you how to create the circle outline and replace the background with color. I’ll show you how to create a banner that will help make your profile stand out even more. If you have brand colors, be sure to incorporate them into your design.
Canva software has extensive features to help you improve your photo and banner
My video assumes you’ve signed up for Canva. You can use the free Canva version or the 30-day free trial version of Canva Pro, which offers you far more features. You may need the trial version of Pro to implement all of what I will show you. But even the free version of Canva will allow you to figure out how the program works and help you complete several steps.
Technical details on improving your profile photo
Open Canva and create a basic design shape for your profile photo. For LinkedIn, the design needs to be 400 by 400 pixels.
Then head to the video where I show you how to add the circle around your photo, remove the background and add a solid color.
Next create your banner, in minutes, not hours
Canva allows you to do creative work that would take hours if you tried to do it from scratch. In the Canva program, search for “LinkedIn banner.” Dozens of sample banners — all with the correct dimensions — will pop up. Choose one that appeals to you and begin editing from there. You can change the text, fonts, images, colors, and more.
Don’t over complicate your design work
I’m not a designer, so I try to keep things super simple. As soon as you start adding too much without design skills, it’s easy to over complicate it which can detract from your design. I keep it simple so I don’t get myself into trouble. You can always hire a designer later in your process.
If you’re interested in more content like this, head over to my website, SGPlabs.com/subscribe. You’ll get updated notifications on what I’m doing.
I’m pumping out a lot of hands-on, how-to information. I’m looking forward to sharing it with you.