A . B . C.
Always Be Learning!
It’s imperative in today’s digital and technology-driven business world.
Adapt to this world, and you can grow your business and thrive.
Ignore it, and your business may stagnate, or worse.
Fortunately, there are many paths to increased business success.
One route to growth is becoming a creative presenter, combining traditional presentation methods with contemporary digital technology.
In the accompanying video, Andrew Churchill shows you in detail how it’s done.
Learning new presentation technology is a fun, creative trip
Like anything new, there’s a learning curve.
But it’s not as difficult as it might seem.
Stick with it, and you’ll have another winning skill in your communications toolbox.
Physical set up
Andrew starts with suggestions for the physical setup and equipment for your online and in-person meeting presentations.
One priority is a good mike.
He explains why position and posture are important. You should give your presentation standing up, not sitting at a desk or being almost motionless at a podium.
By standing, you can be dynamic, moving around, keeping things in motion. Action keeps the audience alert and interested.
Use emotion in your presentation to make it more lively
Andrew stresses that a monotonous vocal delivery of your presentation can kill audience interest.
The hack to solving the monotone problem is to use a variety of emotional and vocal dynamics.
But there’s more to this than simply talking louder/softer, faster/slower.
Introduce emotional tones such as surprise or astonishment. For example:
“I can’t believe people don’t do this!”
If you’re giving a more extended presentation, Andrew says there should be more emotional variation and shifts in attitude. This Is why telling stories works so well in presentations.
Use visuals to keep viewers’ attention focused on your presentation
Visuals are vital for online presentations as well as for in-person meetings.
“We want to activate visuals when we are online because the primary focus is the visuals themselves…we become the little person [in the corner of the screen],” Andrew says.
Using the technical strengths of PowerPoint creatively
In the video, Andrew shows how to keep the audience involved by using PowerPoint’s dynamic features, such as highlighting, animation, morphing, and zooming.
Such features make a presentation more exciting and less like a boring linear slide show, one continuous slide after another.
Your objective should be to make the audience feel they are watching a modern, creative presentation.
“So, you get into your PowerPoint deck, and what you want to do is make people feel like they’re not looking at a PowerPoint presentation…cause most of the time when people see something like that, their eyes glaze over.
“There are too many words, and you’re competing with yourself because people can’t read and listen to you at the same time,” Andrew says.
Creating an interactive table of contents with PowerPoint
With PowerPoint, you can create an interactive table of contents that allows you to move around quickly between various topics in the deck.
Andrew says, “I have six, seven, eight hours worth of slides, one deck, and a table of contents which is interactive…I can go anywhere I want, with anyone I want, any time I want.”
It’s a way to keep the presentation active and stimulating.
“The way I’m doing this, you don’t want to stop looking at my screen,” Andrew says.
Interactivity improves exchanges with the audience, such as questions and answers
Suppose you’re interacting with your audience, either in a podcast or in a LinkedIn Live, for example. This enables the presentation to follow the trajectory of the conversations or comments with the audience.
“Basically what [the interactivity] does is allows you to effectively turn a PowerPoint presentation into a [virtual] website,” says Andrew.
Be sure to watch the video for much more detail.
If you want to get in touch with Andrew, the best way is to DM him on LinkedIn, where he’s more active than he is on his email service.
Andrew Churchill Ph.D. MBA is a presentation coach who helps people pitch, present, and teach in more impactful ways. You can contact him at
linkedIn.com/in/andrewchurchill or at his business website
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