Balancing Social Media And SEO To Drive Business Growth With Lauren Pope

Stephen: Hey guys, welcome to another episode of the Digital Masters Podcast. Today we’re going to be talking to Lauren Pope, and we’re going to be talking a bit about TikTok. What are some of the misconceptions? What are the opportunities and what are some of the strategies she’s using to drive traffic to her blog?

We’ll also be talking about how to balance social media and blogging as a way to drive traffic to your site. So let’s get into it.

Lauren, thanks for being on the show today. I appreciate you being here. 

Lauren: Yeah, I’m happy to be here. Thanks for having me.

Stephen:  Yeah, of course. So I ran across you first on LinkedIn. I think you might’ve commented on something of mine. I can’t remember exactly how that happened, but then I just took notice of what you were doing.

You were posting really specific information on LinkedIn about content, organic content SEO. And I noticed that and I thought it was really cool. Because you were showing results in graphs and I think that’s always the most interesting. At least for me. I know it, it depends. But then I noticed that you were also on TikTok and you were driving traffic to your blog from TikTok.

And I was like, Oh man, I’ve really got to have you on here. I’d love to talk a little bit about what you’re doing. I’d love to talk about TikTok. And so I thought that’d be a cool thing for us to dig into. 

Lauren: Yeah. I’m excited to dig into it. Because a year ago when I started this whole thing with TikTok and posting on LinkedIn, I didn’t really have a plan for where it was going. So to get to a point like this is just exciting for me. 

Stephen: Yeah. That’s cool. So I guess let’s start with TikTok because I think at least when I run into people… I’m on there, I haven’t been using it a lot, although I plan to, but I think there’s a lot of interesting opportunities there. 

I was hoping you could talk a little bit about what you think are some of the misconceptions about TikTok in terms of who can use it, who’s using it, what are the opportunities there? What have you learned there that other people could gain from your experience? 

Lauren: Yeah, so I think TikTok has a few misconceptions. I think the first is obviously that it’s an app for teenagers. I remember when Instagram came out when I was in high school and I heard the same thing that Instagram was for teenagers.

And now look what has happened on Instagram with what marketers did once they got a hold of it. And so I think the first misconception there is that it’s an app you can write off because teenagers use it. That user base is so diverse. It was one of the most popular apps in the Apple app store in 2020 and the growth isn’t stopping.

So I think the first misconception is that nobody my age with my interests is on there. 

I think the second misconception is maybe more niche and more specific to marketers. It’s that you have to create content on TikTok to see the value. And the truth is people are going to be talking about your brand on TikTok, the same way they talk about your brand on Twitter, whether you’re there or not.

So even just having an account for your social media manager to monitor can give you some great insights or opportunities to create content. So you don’t even need to really have a plan to get started. Just an account and someone managing it and looking for those opportunities. 

Stephen: Yeah, that makes a lot of sense.

And I think that what you were talking about in terms of the misconceptions, I think that’s a good insight because every channel starts off with a certain group of people on there and then it expands. So like you mentioned, Instagram did the same thing.

So if people look back at what happened in the past and apply that to what TikTok is doing, if we learn anything about these stories that repeat themselves, you can recognize that TikTok is going to grow into a much more mature platform. 

They’re talking about doing longer videos, all these different things that I hear about. You can be one of the first people on the platform, learning the skills, learning how it works and taking advantage of that, and being the first one there instead of being like the last one there. 

Lauren: Yeah. If I can get candid with you, I’m really glad I got on TikTok a year ago, because it is so much harder to build a following now. And even someone like me who has a year of content and a loyal fan base, and I post almost every day, my follower count has grinded to a halt. 

It’s something that’s happening on TikTok. The same way we saw on Instagram, where brands are getting invested. Now, marketers are starting to pay attention. TikTok is looking to see how they can monetize stuff and it’s getting harder to build an organic platform.

So I see Clubhouse. Some people are like, Clubhouse is “it” and other people are like, what if it’s not? And I think that is my real issue with TikTok and Clubhouse. When I talk about these great things that I’ve experienced and learned from creating a platform there, people say what if it’s not the next Instagram?

And it’s okay. I still learned how to create a following. I started a blog from this. I know how to edit videos now. I still learned something. I think that’s another missed opportunity. Don’t wait to see if a new platform is going to pay off. Be the person who makes it the payoff. Be the early adopter.

And even if it’s not the next Instagram or Twitter, you’ve learned something new and you can use that somewhere else. 

Stephen: Yeah, I think I gleaned that from Gary Vee.  I started following him last year and he would always be talking about that. Everyone’s just always worried that they’re going to put all this investment into something and then it’s not going to pay off. 

I would say just from my own experience, a year ago before I started posting video on LinkedIn, all that kind of stuff, I didn’t know how to get on video. I wasn’t even comfortable getting on video like that.

It wasn’t something that I even had as a skill. And even if I had never gotten any business from LinkedIn, which I have, even if I hadn’t, just the skills of getting on video have been huge. Not just professionally but personally, because getting on video is one of those things where once you learn how to do it, you just feel more confident as a person in general.

Lauren: I totally agree. Yeah. 

Stephen: On TikTok as well. Like one of the things that has been cool for me, even though I’ve mostly been consuming on there just to see what people are doing, I have made several videos and that has helped my content on LinkedIn. 

Because on LinkedIn, there is a certain, I don’t know, it depends on who you follow and all that, but you do see a lot of similar content on LinkedIn.

One thing I gained by going to TikTok was learning what other people were doing there and what other creative ideas are there. And even just reposting some of my TikTok videos on LinkedIn, it gave me a whole different perspective. That I think has helped. 

So I think you’re right on the money that getting on social media, learning how to create videos, learning how to edit, learning all these different transitions that people do, they’re just skills that you’re going to take into the future, because things aren’t going to change. This is only going to get more intense as time goes on. 

Lauren: And it’s one of those things where, when I was first learning about SEO, I didn’t realize I would one day have a career in SEO. You can’t know what is going to speak to you creatively or what you might have a secret skill in, or even what might be applicable to your next job. 

So it’s good, especially in a consequence-free environment like TikTok, it’s not tied to your job, you don’t have to pay any money to see organic success, it’s just a time investment.

And I don’t know, I just don’t see a lot of downsides and I see a lot of resistance to it. So for a career like marketing, where people claim to be so curious, I’m like, why aren’t more people just exploring this or giving it a go? 

Stephen: Yeah, totally. So how did you think through your TikTok strategy?

Did you just start creating videos? Did you have a strategy or did you just figure it out? Like, what does your funnel look like, so to speak? Is it just to get subscribers on your newsletter for your blog? Like, how did you think that through? 

Lauren: So I started TikTok because I have a very trendy 21 year old sister who sent me a video and I was like, what is TikTok?

So that’s when I created my account and I was on there for about a month. Then I made a video of my friends, like going out and getting lunch, pre-COVID even. It got 700 likes in an hour. And I was like, okay, something is clearly going on here and I needed to get to the bottom of it. 

I have a background in social. So I was like, I need to at least know what this is. From there, I just was tinkering with it for about six months, just building this following. By the time I reached about 20,000 followers, I was like, maybe this should be something more integrated. 

I work in marketing and I do this professionally. Why not start a hobby blog, just see what happens? So it just always built on itself, me trying this new thing. I think that’s what the TikTok and blog thing has really given me is this sandbox to test ideas that is not tied to my job. 

So I can be very creative. I can be very ambitious. I can try weird stuff. And when I start seeing that work, I can go, when I worked at G2, I could go to my boss there, and now where I work at Oracle, and say, ‘Hey, I tested this out on my blog and it worked, so let’s give it a shot.’

So I didn’t start TikTok with anything in mind. I just found it and it was this creative outlet that became its own thing.

And I think that’s important to be honest about because you don’t need a plan to build something cool. You just need to be willing to experiment and learn as you go and ask questions and be ready to fail and just quit it. And so I think that was where I saw a lot of success, as I wasn’t really tied to an outcome.

I was just seeing where it took me.

Stephen:  Yeah. That’s really cool. And from TikTok, how do people ultimately get to your website? I went to your page and I know you link to your newsletter and your blog. Do you take any other sort of action? Do you have calls to actions in your videos to take a look at your website?

Or is it pretty much just your profile picture that points to your newsletter? 

Lauren: It’s pretty much my profile and that’s actually interesting to talk about because my TikTok strategy has shifted since I started seeing that SEO payoff on my blog. So when I first started the blog, for about six months I was solely driving social traffic. 

I would create videos. I would create three to five videos for every blog post I did, just supplementary stuff that would all point back to it and hoping it would blow up and people would follow the link to it. And I scraped for six months and I got just shy of 7,000 blog visits. 

And at the beginning of this year, my first blog posts ranked on Google on the front page. And that got me 27,000 visitors in three weeks. So I am personally not as invested in the social strategy anymore. Right now, I’m very curious to see how this disparity plays out between the social and the organic traffic. 

Stephen: And yeah so when you’re talking about organic traffic, are you just saying that Google picked you up and recognized that this is a good article and is driving people to your site?

It has nothing to do with the stuff that you’ve been doing on TikTok. 

Lauren: No, and I was seeing a lot of fall off with my social channels and it was taking so much time. So over this holiday break I spent a good deal of my time reorganizing the SEO structure of my website and being like, you know what, I know how to do SEO. And I’m just going to see if I can make this work. 

I thought it was a nice little experiment because I do post on LinkedIn a lot. Sometimes I feel people might read my content and say, ‘Oh that’s easy to say. You work at G2. You work at Oracle. That’s a company with a high domain authority. You have an internal SEO team. You have a lot of backlinks. Of course, you’re going to write content that ranks.’ 

So this astrology blog was a test on, can I make this work on a website with no domain authority, 11 blog posts and no backlinks? And you can! It just takes nine months of writing content that doesn’t rank and then getting lucky once.

And then that’s when it starts taking off again. 

Stephen: That’s interesting. So you didn’t do all of the normal things that people tell you to do. You just kept writing and then you wrote…what were those all like? I’m not an SEO expert so be patient with me, but all of the other articles that you wrote, were they pillar posts or where they just…? 

Lauren: Yeah, so I’m doing the typical long-form keywords. I run an astrology blog. I don’t know if we established that. So it’s a niche, it’s a hobby blog. What I did was, I did SEO research on the ranking websites and found, what topic clusters do they have?

What long-tail keywords are they writing for? What questions are people Googling about astrology that I can write a blog post and answer? 

I didn’t use SEMrush or anything like that. I used my own because I can’t use work stuff for my personal blog. So I just did it on my own and used that strategy and my outlines and the on-page SEO stuff I learned while working at G2. I was like, I think I can make this work with a good long pillar piece. 

And yeah, the one that ranked is 4,000 words. It took me three weeks to write. It took me another week to edit and it took two weeks to rank. So I think when people talk about content, they get worried about this long game. I’m going to be writing. I’m going to be writing. And when is it going to pay off?

But the truth is you only have to write it once. And then from there, you can just edit, you can fine tune, you can update. So it’s a long investment on the front end. But that post ranked overnight when I wasn’t paying attention. And next thing I have 15,000 visitors to my blog that have never been there.

So I think that’s an interesting point. 

Stephen: Yeah. That is really interesting. And especially because I was thinking about doing some of this stuff over Christmas and for a wide number of reasons I didn’t move forward with it. I do have this really long article that I was writing on thought leadership that I want to publish. I need to get it finished.

Did those other articles that you wrote that didn’t get a lot of traffic, do you think those played into the success of the one that did? Or is it purely that the one that you wrote just happened to be really valuable and Google knew that people would want to read it? 

Lauren: I think those first posts really are important to the structure of building a new website, because when you write about the same topic over and over again, Google will start associating my domain, my name with this topic. 

So the first five articles I write about astrology, I’m a new blog. I’ve got five new blog posts. Google is probably, ‘Okay, we’ll see if she keeps blogging in two weeks.’ When you start getting to the sixth month, the ninth month, I’m still writing about astrology.

I’m still posting new stuff, even though nobody’s reading it, that signals, ‘Okay. This person might be a topic expert that is just on a new domain.’ And so those supplementary pieces help build the base-level authority for the one piece that mysteriously takes off. And you see that because now those early posts I wrote, the traffic is not as wide as that one post, but it is gaining.

The rankings are slowly climbing and as long as you stay consistent with that publishing, you can hopefully see the SEO benefit pay off on the rest of your earlier content. 

Stephen: Yeah, that’s really cool. It’s interesting that I ran across this with you right now, because one of the things I just saw was a post you wrote talking about, ‘Don’t let people tell you that SEO is dead.’

You get all this marketing advice from the internet. I will admit that one thing that caused me not to write as much on the blog is people talking about how voice is going to kill SEO and all that stuff. So, how do you process that kind of thing?

With what you’re saying, obviously it’s not dead. What advice do you have for people on SEO? 

Lauren: I would say if anyone is telling you a marketing channel is dead, pay attention to what they’re trying to sell you in a different post. Because very frequently, people are trying to position their version of marketing as the one that’s best. 

With something like SEO, as long as there are people searching stuff on Google, there’s an opportunity to get in front of the buyer. Organic SEO has such a huge payoff, especially if you integrate it with all these other channels that you are creating. 

I’m a huge believer that content should be educational. What you have is all these companies that have a blog they’re not using to educate their customers. They’re just telling them you need to buy a CRM or you need to buy marketing automation. They’re not telling them why. They’re not telling them what it will do, how it will benefit them, how it will save them money.

So they have this wasted channel of a blog where they just talk about their awards and their product. 

Then you have this huge organic opportunity with Google and it makes so much sense to me to put those two things together and create a resource that educates the consumer until they’re ready to purchase your product.

So I would say SEO is not dead. It’s evolving, it’s a gray area and you’re going to have to be willing to invest the time and the resources and be okay with not seeing the payoff for a while. But when you can make it work, there’s nothing like it. 

Stephen: Yeah, having somebody continually send you traffic. Because on LinkedIn, if you stop posting all of a sudden, you disappear. 

Lauren: Yeah. And you don’t own your channel on LinkedIn either. I think that’s another big point. I don’t remember who posted it on LinkedIn. It was the end of last year, but someone made a great point: if LinkedIn shut down tomorrow, you don’t have those contacts anymore.

And if TikTok gets banned, which was in talks in the middle of last year, I will lose 70,000 followers. So this owned channel of my blog was very important to me, because I thought, if everything does go by the wayside, I have the blog and I have that loyalty and I have that traffic. I have those newsletter subscribers. 

So I think it’s also just a pivot in my thinking of owning my creation of channels and maybe using social media to promote what I make. And relying less on the platforms to reach my audience. 

Stephen: Yeah. That’s interesting. Cool. 

I’m starting a new project with a client. I thought I might get your opinion on how you might go about the content strategy on it. We plan to do social media and write articles on the website. 

One of my new clients is basically creating this internal project where they’re going to help create a Shopify store. They’re going to help take a Shopify store from zero to a million dollars in revenue in six months. And what we’re going to do is basically document the process. 

My client does hyper growth with Shopify stores, helping them from the distribution of the product, to advertising, Facebook ads, logistics, all of that stuff.

So we’re going to document that project in terms of the strategy calls that they have. The actual tactical stuff. For example, how do you install this plugin, that plugin? We’re going to record this stuff and publish it on social media. We’re also going to use TikTok.

Then we’re going to create ongoing newsletters that pull together some of that content we released on social media. We’ll continue to document this process in written form. We’re writing, then taking some of those videos, bringing them onto a page, and then writing a little bit more in depth on them.

I was curious what you thought. How would you start to think through a project like that and start to break it apart? What are some things that either you might ask me or what you might do if you were doing something similar? 

Lauren: Yeah. I think with something like that, you need to know which content you’re creating with an SEO driven perspective and which content you’re creating to be a tactical guide. 

And that’s something we did at G2. When I worked with the product marketing team, we were more focused on making sure people understood why the product was good versus, is this going to rank on Google?

And it’s something so tactical. I think it’s great because a lot of influencers who share their secrets really share one secret and then they want you to subscribe to their Patreon for 20 bucks. So I think the best strategy is give your best stuff away because that’ll make people follow you.

I think content should be educational or funny. And if you can do both, you’re set. Look at Gong. They’re just tearing LinkedIn apart every day. It’s because they’re funny and they’re informing people. So if you can do one or the other, double down on it. If you can do both, that’s great. And I think with the split strategy of TikTok and the blog, you have a great opportunity.

You use the blog to inform and educate, you use TikTok to be a little silly, to let loose a little bit and find that balance. That way it creates the sort of channel that feeds into itself. 

Stephen: Yeah. Yeah, totally. Yeah. That’s the plan. And then also trying to try to drive some people to subscribe, to follow along. 

We haven’t talked specifically about trying to rank on SEO. From your experience, it sounds like that would be a good investment, especially since this is a six-month project. The question is, when you’re doing research for an article or something like that on one of your long-form pieces of content, how much research do you have to do in order to create that article? 

The reason I bring that up is because all of this stuff takes time. And in trying to pull off a project like this, there’s going to be a lot of things to think through. So adding in SEO research and all that, I’m just wondering how important will that research be in order for it to rank well on SEO? 

Lauren: If you’re creating a piece of content solely to try to rank on the front page of Google, I would say your outline and research is probably 60% of the work. Before you start writing, you should have all your headers, you should have your URL slug or meta-description, you should have all your related keywords.

You should have the structure totally laid out so that anyone could pop in and start writing it. I think that’s one of the things that really changed as I got further into content. I’m a writer. I got my BA in English and G2 was my first tech job. I came in thinking my writing skills are going to take me everywhere here.

What I realized as I got through it was the outline, the research, being very meticulous and purposeful, that will save you time. And the benefits are much better. 

And yeah, I guess for something that’s just a tight six months, maybe less of the SEO focus. 

But if you get something going and people really start liking it, there’s definitely a point where you can start pivoting to, ‘Okay, if you like the six months strategy, here are a bunch of playbooks we have coming down the pipeline, subscribe,’ sure, it can turn into something much bigger. 

Stephen: Yeah. I think that’s always been the challenge I’ve had with SEO. Doing that upfront research and integrating the tactical SEO stuff with the writing.

It’s always seemed hard to pull all that together. But you have to do it in order to get the experience. 

Lauren: Yeah. I think of content like a big puzzle. If you really think about, oh, structured blog posts. There’s a finite number of things you can put into this, right?

Original data, quotes, videos, a unique thought leadership point of view, these are all value adds, downloadable assets. And so when you look at a piece of content that you’re planning to write, the first thing you should do is go straight to Google and see what’s already ranking. Because if something’s ranking, it’s ranking for a reason. And then say, how do I make it better?

And you make it better by adding stuff the other guys don’t have. And so to your point, you’re creating this thing where you’re showing people how you’re building it in real time. All the SEO in the world can’t give you that kind of insight into watching something grow as it’s happening. And so I think good content, no matter what form it takes, needs to have a unique point of view and something different.

It can’t just be the same stuff that’s been parroted by your three competitors on their blogs. You need something new and you need something exciting and something that gives people value and makes them ask questions and say, huh, I didn’t think about it that way before. What else do I not know? I need to talk to these guys.

They need to get involved with this company. See what they know that I don’t know. Yeah. I think that’s the future of content, really. . 

Stephen: Yeah. I think that’s why we’re excited about this project because everyone talks about document versus create. But it’s not easy to do to just record yourself and pull it into a cohesive story that people can follow.

So it’s challenging, but I do think it’ll be pretty unique. I think Gary Vee kind of pioneered that type of content, at least from my perspective. So that’ll be fun to try to figure that out and really do a good job at it.

But I think the other thing that’s interesting about content, too, is like with TikTok, getting in there and experimenting. You can’t really plan it out too much. You have to just get into it, start piecing things together, figure it out. And I think that’s the challenge, and also the fun of it.

Lauren: Yeah. If you plan too far ahead, you might hit your goal, but you will miss new opportunities that could have risen up. And it’s funny you mentioned that because I think about the early days of when I was doing TikTok. 

My first thoughts were, okay, I should do something serious with this because I’m a marketer and I should act like a marketer and I should really try to crack this egg. I should try to figure this out. 

And I ended up ruining my content for a few weeks. People were unfollowing me in droves. And it was just, what is going on here? It’s because I was trying to control it too much. I was trying to lead my audience where I wanted them to go instead of listening to them tell me what they wanted me to make. 

And that was the worst my channel ever did. And the moment I stopped trying to control the conversation and just started saying, ‘What do you guys want to know about it?’ it took off.

Stephen: Yeah. That’s pretty cool. Yeah. That’s one thing I could get better at, really asking and knowing better what people want. Because everyone thinks they know what people want, but it’s rarely the case.

Lauren: I think marketers are too smart for their own good. I think we overthink it very often. 

Stephen: Yeah. That’s interesting. On that note, do you play on any other platforms as well? Or is it mostly TikTok and LinkedIn? 

Lauren: Yeah, it’s mostly TikTok and LinkedIn right now, and the blog. I started a new job in January, so I’m just trying to find my footing there, but who knows? Maybe I’ll be a Clubhouse star by December. We’ll see. 

Stephen: Yeah, I’ve definitely wanted to get in there. It’s priorities, though, so I’m trying not to jump on every bandwagon that I hear of. Although, I do think it’s important, and it’s not because I don’t think it’s cool, it’s just that I’m trying to keep my priorities straight and make sure I figure out these other platforms before I add another one.

Lauren: Yeah. I have the wandering eye, too. I’m like, I should do this and this and this. And it’s girl, you have a blog, just finally doing something, focus on that. 

Stephen: Yeah. That’s cool. And there is something cool, too, about video. I like video. I don’t know. There’s something neat about it. And I know that audio has its place too, but I’ve really enjoyed getting out there and putting myself out there. 

That’s one reason I think I’ve been gravitating toward TikTok, because I feel like that’s a challenge. It’s easier to be on audio and not be seen, but to put yourself out there on video is hard. So almost just from a mindset perspective, I’ve been doing that. 

Lauren: Yeah. I can’t tell you how many times when I first started making TikToks, I would get through the whole thing and I’d watched it back and I would just delete it and I’d be like, no, I don’t want to post that one.

And yeah, it’s because there is a level of vulnerability that comes with recording yourself and just posting it. Like, all right, let’s see if people like me. So I think once you can get past that, you can really surprise yourself. I think I’m surprised by how much more comfortable I feel on camera.

I think it’s allowed me to loosen up a little. I think it’s actually impacted my writing because I allow myself to get a little more creative, a little more loosey goosey, you could say. And like you mentioned earlier, yeah, it’s an overall confidence thing. And it takes time. I still can’t listen to the sound of my own voice sometimes. I’ll get there someday, but baby steps, right? 

Stephen: Yeah. I’ve become a better writer, too. I scripted a lot of my initial LinkedIn videos and I do a lot of written posts as well. And my writing has gotten a lot better. 

I’m dyslexic so I was never good at writing. But what I like about social media is that it’s short form. And so I think that’s been cool to write a lot more and just hone those two crafts. 

Lauren: Yeah. And if I think about the kind of writing I’ve done in my career, I got my BA in English, like I mentioned earlier, so I like long essays. So it should be no surprise that I like long form content and SEO. 

But like you mentioned, LinkedIn is so much shorter and it does require a certain snappiness. I would say it’s something closer to copywriting, which if you had asked me two years ago, I would say was my weak point. So it does force you to exercise these skills and muscles you’re maybe not as used to. 

Even though I’m a writer, I’m not as great of a copywriter as someone else and posting on LinkedIn, creating snappy TikTok captions, that forces me to be more strategic with my words, which makes me better at that short form content in the long run. 

Stephen: Yeah. It seems copywriting and content writing, I know they’re different, but they are starting to merge a little bit. These arts force you to converge a little bit because on social media, you do need to grab attention.

And you want people to read your longer form content, but sometimes you gotta learn how to grab attention quickly. And so  it seems like the two arts are mixing a little bit. 

Lauren: I would agree. And I think it’s so interesting that we’re finally having this conversation about the different types of writing. In marketing when I started my career, every job posting was, you’re a social media specialist, and a blogger, and you do support, and you’re a copywriter, an email marketer, and it was this whole lumped together thing. 

But now we have people who are making a name for themselves just being copywriters, or I’m just the email guy. If you want a great email drip campaign, that is the thing. 

And I think it’s so neat that we’re finally allowing these disciplines to shine, but encouraging them to collaborate with each other, like you said, and push everything towards this higher level. I think that’s what has really changed in the last year with everyone posting on LinkedIn and sharing it.

It doesn’t have to be the Gary Vees of the world you’re learning from anymore. It can be someone who’s your peer at your same career level or place in their career who is doing something and you stumble upon them and you go, Hey, this can make me better. So I think that’s so interesting. It’s so different from where marketing was when I started.

Stephen: Yeah. And it’s just like in general, I think that’s what social media is doing. It’s allowing like-minded people to connect and share information. And then if you’re willing to niche down and say you specialize in something, if you’re brave enough to do that, and you’re willing to do that long enough to where you break through a little bit, then you end up meeting the people that need that skill or are interested in that. 

If you have the ability to fight through that initial resistance that you will get where somebody doesn’t quite know, or you get the negative feedback, whatever it is. It’s interesting that if you’re willing to niche and you’re willing to publish, you will find your tribe so to speak. I know that sounds kind of cliche, but it’s really true. 

Lauren: Yeah. And that was one of the reasons that I was so insistent on posting the numbers behind what I was doing and the graphs, because I had to learn that stuff on my own, outside of work.

If I wanted to take what I was learning at work and take it to the next level, I had to do it on my own. And all of the people I was trying to learn from were telling me how they were doing it. And giving the secrets away, but no one was saying like, I did XYZ. Here’s what happened. Here’s how long it took.

Here’s how much money I spent. And I was like, that’s really what I need to know. So when I finally got that success, I was like, I need to be practicing what I preach. I need to tell people about this because if I’m going to be experimenting and doing this stuff and learning, why not give it away?

I’m already six months ahead of everybody else. That’s how I look at it. If I’m giving this information away, I’ve got six months on you doing all of this stuff. So it doesn’t hurt me that you know how I got here. If I keep doing it, I’ll keep being ahead. So I think there needs to be more sharing.

And I think that is what LinkedIn has really opened the world up to. People are willing to give that information away that previously they would have guarded a little closer, right? 

Stephen: Yeah. And you gotta be brave to do that too. That’s why I’m excited about these two projects.

Cause we’re really going to go behind the scenes and show everybody what’s going on. I think that’s going to be pretty cool. Challenging. Yeah. Challenging but fun. Cool.  

Appreciate you being on here. Tell us a little bit about your blog or what you’d like to share about what you’re doing and then how people can best get a hold of you.

Lauren: Yeah. So my astrology blog Lunar in Lilac, it’s about astrology obviously. It’s not quite for astrology beginners, but not the super advanced. So if you’re somewhere in the middle with any sort of lingering interest, there’s probably something there for you. I run it with my friend from college. It’s just something we do infrequently.

And then when I’m not doing that, I’m working at Oracle and posting on LinkedIn where you can find me there. Yeah. And that’s pretty much it. 

Stephen: Oh yeah. And I’ll link to your stuff as well. Awesome. Thanks. Cool. I appreciate you taking time out of your busy day. I know that you’re doing lots of stuff, so I really appreciate you being on here.

And I think this was a fun conversation, so I appreciate, 

Lauren: Yeah. Thanks for having me again. I appreciate it.

 

Reach out to Lauren:

https://www.linkedin.com/in/laurenapope/

https://lunarandlilac.com

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